Are we about to see a turnaround in the veterinary economy?
There is the possibility now that the veterinary industry has experienced 3-4 months of positive growth after more than 12 months of shrinking! But it’s early days and we need to watch this space. Note also that we are commenting only on the status of the veterinary industry, not the economy as a whole which seems to be in a different position.
To keep it simple we will look predominantly at the number of unique pets visiting our pool of practices and the number of invoices generated rather than all the KPI’s.
The number of pets visiting practices is the most important way of assessing whether consumers are still engaged in veterinary services as well as in the previous years. The number of invoices reflects the fact that pets may be visiting more often and more services are being delivered. Generally the 2 numbers correlate quite closely.
When compared to the identical months (Jan-Apr) of 2023, 2024 looks like this for the number of unique patients and invoices:
Unique Patients:
- Jan 2024 growth = -0.1%
- Feb 2024 growth = 1.1%
- Mar 2024 growth = -8.6%
- Apr 2024 growth = 7.9%
Averaged over the 4 months Jan-Apr 2024 = 0.075%
Averaged over the same period a year ago = -2.97% (negative)
So whist a 0.075% growth in unique patients is nothing to have a party about, it is the first positive average we have seen for some time, in spite of the very volatile March and April which was a result of the different timings of Easter in the 2023 and 2024 years.
Invoice numbers:
- Jan 2024 growth = 4.7%
- Feb 2024 growth = 5.2%
- Mar 2024 growth = -6.7%
- Apr 2024 growth = 13.8%
Averaged over 4 months Jan-Apr 2024 = 4.25%
Averaged over the same period a year ago = -4.7% (negative)
Invoice numbers show a marked improvement over the same periods.
So it appears the veterinary market is settling into a new period of normal, for now at least. However it wouldn’t take much to reverse these positive effects and probably any changes such as an interest rate increase would could send it into the negatives again.
Also a word of warning about how we collect our data – we only use data that is validated and clean, which means it is very bias towards the customers with whom we work ‘hands on’. This also creates a bias towards more proactive practices that are very aware of their financial performance and customer trends. It is very possible that the rest of the industry may not look quite as healthy. However, the trend we are measuring is across a very similar pool of practices over the last 24 months, so the improving trend is likely to reflect the industry in general.